Far too often customers simply translate their signage, brochures and other print material into their websites and think that’s good enough. However what works in print or on the radio does not always translate very well onto their websites.
People interact with websites differently than other media and, in fact, people often interact with the same website differently if they are browsing on their computer or on their phone.
Scenario 77 has found that customer websites that answer 3 simple questions are, by far, more effective than websites that try to be clever. If your website cannot answer these 3 simple questions quickly and clearly you are losing potential customers and sales.
Have you ended up on a website and wondered after just a few short seconds, “What does this company do?”. Do you wonder why the local plumber’s website has a picture of a guy on a mountain top with outstretched arms with the words, “We set you free!”, underneath.
Stop being clever and be clear. If you are a plumber, in big, bold type it should say “We provide plumbing repair and remodeling services in the greater Fort Wayne area.”. Your potential customers are busy and you need to keep it simple, direct and leave no ambiguity.
Telling your website visitors what you do is just the first part of your website’s message. It may not be readily apparent, depending on your business, how this helps them? You should be absolutely clear about the benefits your products and services provide. Don’t just assume people understand how your product or service can help them.
And last, but most importantly, you need to tell your website visitors what you want them to do. Hopefully by this point you should have explained what you do and why it helps. Now you need to tell your customer what you want them to do next. Many customers need one more little push, a simple call to action, that gets them to pick up the phone, fill out a form, or click Buy Now. If you truly believe in your product or service tell them what you want them to do.
Are you satisfied with what your website is telling your customers? Are you happy with the look and feel of your current website? If not, give Scenario 77 a call at 260-310-2291 or book an appointment to start discussing your website needs.