Americans spend over 3 hours a day on a mobile device and that’s 10 times what it was just 10 years ago. Mobile is rapidly becoming the preferred way to browse, shop and search the internet.
Websites used to be a luxury for many businesses now its a minimum requirement for any business to be perceived as a “real” business. Mobile apps are a great way to take your business or organization to the next level. Scenario 77 has been developing mobile apps for both Apple’s iOS and Google’s Android operating systems and devices for our customers for many years.
There are many reasons that a business or organization would want a mobile app. We have found that the best mobile apps are driven by one or more of the following features that are unique and even fundamental to mobile devices.
When considering if you need a mobile app, will the location of the user of the app be critical to the features and functionality of the app? Is it important for you to know exactly where someone is located (to within a few feet)?
While the approximate location of a user can be known (with some exceptions) from a web browser; a mobile device is incredibly precise.
With mobile devices there are number of notifications that can be utilized by a mobile app.
- This could be in conjunction with the GPS to alert someone when they are near or at a specific location, known as geofencing.
- There are time/calendar based notifications
- There are good old fashioned push notifications. Allowing you to send a message to someone’s phone for any reason you’d like.
How critical is it that your mobile app need to communicate with someone in this way?
Does your audience need to be able to access information about your business when they may not have an active internet connection? Are there documents, parts lists, event schedules or any number of other critical information that needs to be captured or retrieved in an offline mode and then transmitted once an internet connection is re-established?
While technically possible with web browsers this technology is still in its infancy and not generally well-supported. Offline access is what mobile was made for.
Of course, what would a mobile phone be without mobility. One of the nice things about a mobile phone is the ability to be able to put it in your pocket and pull it out wherever you are. Does your audience need to be able to access information “on the spot” as opposed to returning to their desk or a nearby workstation?
Our last major feature of a mobile phone is the ability to take pictures and have immediate access within a mobile app to the image, as well as GPS information and other context within seconds. Is this a critical factor in the success of your mobile app?
After considering these 5 features, do you think you need a mobile app? Have you checked a box next to one or more of these features? If so, give Scenario 77 a call at 260-310-2291 or book an appointment to start discussing your mobile future.